I’m Fabienne Crans, a designer of “Upgraded Interior Products”

Upgraded Interior Product Design = Interior product with something extra: sustainable materials, circular production process, interaction, personalization, rich experience


Contributing to the world of high-end Interior Product Design through incorporating circularity to better the world of materials and products. Bringing innovation and personalization to people’s homes and companies through incorporating interaction. And with that creating beautiful, comfortable and balanced home life experiences.


I did both my bachelor and master of Industrial Design at the Eindhoven University of Technology. There, I developed myself in the direction of Design, Leadership and Entrepreneurship. To become a Designer of Upgraded Interior Products, I specialized in aspects around interior product design, for instance intuitive product interaction, innovation strategy, materials and circularity. 


Homes should be a place of comfort and relaxation. Interior product design should contribute to such a perfectly balanced and comfortable life. To achieve that, I aim to create enriched and personalized spatial living experiences and happiness in homes through interactive and circular products with a story.

Design should be sustainable in more ways than one, because waste is a global problem. We need to shift to a circular economy. Products should be durable by means of biodegradable materials, locally made with minimal environmental impact and with Fairtrade processes. Technology should be upgradable and repairable. Products should be modular for easy disassembly and recycling. And design should be emotionally durable, through personalization and other underlying meanings. Elaborating on the latter, I believe interior product design should also fit in the life and personality of the residents through personalization amongst others. In addition, design should make lives more comfortable and convenient.

Furthermore, screens are omnipresent, everything is getting connected and there is an overload of information, which also affects productivity. Through Peripheral Interaction design, including Ambient Displays, information and interaction can move to the periphery of our attention. When incorporated in interiors, information can more seamlessly blend into people’s lives. And as screens are everywhere, most interactions are flat and lateral. Therefore I believe they should be enriched through materiality. This also opens up possibilities in designing interactions as more intuitive and integrated in an aesthetically pleasing way. After all, having to learn interactions and having to read for instance push or pull on a door is not a satisfying experience.

Professional Identity

During the design process, I try to find new ways and explore different perspectives to guide the process, enhance creativity and keep it organized, for instance from a business perspective by filling in business models to guide the process. Keeping projects structured is important to me, but on the other hand I keep them somewhat open and approach it as an intuitive designer. With a hands-on approach, I let the design process influence the outcome and with that enhance creativity. As a futuristic person, looking for the bigger picture and the long term benefits comes natural to me. With a strong sense of responsibility, I like to get the most out of any assignment or task. Projects are a means to achieve goals to me, for the project, the team, but moreover for a positive societal impact.

Ever since I was little, I always wanted to be a designer. I grew up with design, such as the Dr. Glob chair of Philippe Starck. Having designs around me and collecting pictures, made me passionate to become a designer of Interior Product Design. Creating ‘regular’ design was not enough. I wanted to be a “Designer of Upgraded Interior Products.” And with that I wish to make life more comfortable and enriched through anything from lightings, furniture, to kitchenware. It should be circular, or have additional functions or interactions by means of technology. Moreover, I like to tell stories by making references to the products functionalities, through the aesthetics of designs.

To become a Designer of Upgraded Interior Products, I elaborated on many aspects around it during my bachelor and master studies Industrial Design at the University of Technology Eindhoven; intuitive product interaction, business and innovation strategy, materials and tactility, circularity, user, aesthetics and lighting. Throughout this journey, my motto was to ‘get out of my comfort zone.’ For instance, I participated in contests to practice public speaking.

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