A product can only reach its full potential when the business side of things is taken into account, especially for innovative designs. It has to fit in the business strategy and contribute to the mission and vision of a company. When a product adds to that, it’ll be more valuable. Moreover, when the action steps around it should be a logical addition to the product, by means of a suiting marketing strategy or choice of circularity aspects.

In a more consulting role, I can brainstorm together with you to make it a logical whole.

Innovation Strategy in Yacht Market through Co-creation


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