A product can only reach its full potential with a fitting strategy, especially for innovative designs. It has to fit in the business strategy and contribute to the mission and vision of a brand. When a product adds to that, it’ll be more valuable.

The action steps should be a logical addition to the product, by means of a suiting marketing strategy or choice of circularity aspects. In a more consulting role, I can brainstorm along with you to make it a logical whole.

Innovation Strategy in Yacht Market through Co-creation


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