Doing the track Design, Leadership and Entrepreneurship (DLE), I can focus on shaping my own business. I want to focus on the expertise areas Business and Entrepreneurship, Creativity and Aesthetics. Generally, I want to use my masters, especially the semester projects, to explore Interactive Materiality and Peripheral Interaction in Interior Product Design. In addition, I will keep on exploring Circularity.

During my bachelors, I already focused on materials during the electives Tactile Experience and Creative Mechanical Engineering, and also during my Internship at Material Sense LAB. Materials are of course very important in Interior Product Design, but I want to upgrade this through interaction amongst other things. Thus, I took the elective Interactive Materiality to also bridge those two elements. I will further explore this concept as a means in Interior Product Design in the projects to come.

For my design research project, I will focus on the future of Interior Product Design and explore Peripheral Interaction and Interactive Materiality at the home, which is a main part in my vision, and I want to do research into how I can create value for the user and see whether I want to continue with it for my business. From all the workshops and papers of the Seamless Interaction Design squad, I aim to fully understand and apply Peripheral Interaction, and combine that with Interactive Materiality through exploration and user testing. Internet of Things for connecting with a data stream is needed, for instance the weather, which I aim to understand and hopefully apply during my project. I will also explore Circularity in the realization of my final prototypes and afterwards evaluate how it might effect the business model. As for the ideation phase, I want to change perspective more and also act as an entrepreneur by asking a lot of questions. I know quite some business models nowand I intend to use those to throughout the project as a guidance and a practice to think as an entrepreneur. An important part of creating a successful business is taking the user into account, so that is another aspect I will focus on, through field research and models, which will act as a base for my last two semesters.

During my bachelors, I followed the course Design Innovation Methods, the USE course Patents, Design Rights, and Standards, and I participated in the TU/e Contest, I still feel like I have a lot to learn with regard of Business and Entrepreneurship. Therefore, I took the elective Creating Corporate Entrepreneurship to create meaningful innovations, and Design Leadership and Entrepreneurship to adopt the right attitude. I will also follow the third business elective, Design Innovation Strategies to create a go-to-market plan.

Lastly, I will do my in-company project, and experience what it is like to be a freelancer. I want to introduce a new subject to that company, for instance Peripheral Interaction. This way I hope to give the company more than just a half year project and create a win-win situation. Depending on the company, I will decide whether to continue with the project as my graduation project.

Future goals

To have a look into design of other cultures and for inspiration, I will visit design weeks all over the world. Next to that, I want to explore nature and cultures from other countries and get inspiration with regard to aesthetics and shapes for my designs. Next, I want to set up a company and design interior products, occasionally combined with technology, like sensors and lighting, and experiment with new materials. Besides, I want to continue with participating, and with a bit of luck eventually win, design competitions.