As future ‘Designer of Upgraded Interior Products’ I want to design personalized living experiences of comfort and happiness by intuitive, peripheral interaction design and durable, sustainable products.

With my brand, I want to contribute to the world of luxury interior product design through incorporating circularity to better the world of materials and products, and through interactions to bring innovation and personalization to people’s homes and companies.

Professional identity

I always wanted to be a designer ever since I was little. I grew up with design, such as the Dr. Glob chair of Philippe Starck. Having design around me inspired me and I would search for hours on the internet to collect designs for inspiration. Seeing all kinds of beautiful designs made me happy and thus passionate to become a designer of such interior product designs. But I want to create more than just regular design, for instance I want to help people and make their daily life more convenient and comfortable; I want to be an “Designer of Upgraded Interior Products”. And by this I mean, a designer of lightings, furniture and kitchenware with an extra function or interaction by means of sensors and other electronics and innovative lights, like the lamp by Park Jinmi and Kwak Jinsub that reduces pain from period cramps. In particular, I want to aim for the luxury segment.

To become a Designer of Upgraded Interior Products, I have to elaborate on many aspects around it, that is on materials, tactility, light, sensors, sustainability and business. To elaborate on furniture and my interest in fashion, I took the elective Tactile Experience to learn about the user experience of materials. I became interested in helping people, in this case visually impaired people, through design. This made me realize I want to create daily design products for more convenience and comfortability.

My identity is also my own style, which is nature-inspired and sculptural, especially round with pointy shapes. When I went walking in the Veluwe with my family or just sunbathing in my backyard, I always looked at the uniquely shaped trees, plants and flowers and tried to see designs in them by ‘drawing’ in my head. Being inspired by nature triggered my interest in innovative and above all sustainable materials. Therefore, I took the elective Creative Mechanical Engineering, where I learned about different materials and methods of fabrication. During the previously mentioned electives, I saw the potential of what I could do with it and that made me even more enthusiastic and determined and thus more ambitious in pursuing my goal. Finally I elaborated more on sustainability and my interest in material experience, as I did my internship at Material Sense LAB. My time there really confirmed for me that I want to work more circular in the future, but also that I want to start a business of my own.

My style also involves my process of ideation, which is a stage in the design process that I favor the most together with conceptualization, because then I can put my creativity and my skill in drawing into practice. My DNA in ideation stands for “Desk-research, Nature and Accidental design ideation”. When I design, I would search on the internet for research papers and pictures and get inspired in terms of different aspects around a subject, which I like to call “Desk-research ideation”. I found this method to be a great inspiration source for my designs at the TU/e. My second method, “Nature ideation”, is drawing in my head while looking at flora and fauna. Otherwise I would just draw a shape and see a design in it, which I like to call “accidental design ideation”. Part of this is also movement-based design or choreography. As for ideation for graphic design, I like to subtly theme it by its content. And with regard to my general design process, I prefer to look up a lot of background information and interview the user to come up with a solid design and then do user tests.


I think there should be more attention to innovation in interior product design to design our daily life. And I believe interior product design should represent personalities and personal styles through personalization, much like fashion. On top of that, it should seamlessly blend into people’s homes and have intuitive interactions. Moreover, circularity should be widely implemented.

I like to help people through design and make their life more convenient and comfortable by means of interior product design and other tangible products. More specifically, I want to help anyone with challenges to optimally live a regular life and enjoy their daily life, from bad posture to sleeplessness. A good example is my project on feeling at home for seniors with dementia and my project Brave on empowerment for teenagers with Scoliosis. (However this is not my main focus)

Next to that, I think there should be more attention to peripheral interaction design or information decoration. I notice that I generally spend my time on three things, or rather with three screens; working on my computer, fiddling with my phone, and watching films and series on TV. Everything is getting connected and there is an overload of stimuli, so it is important to get information to the background by means of for instance lighting. Next to that, it should be used to raise awareness about nature, like my project concerning water awareness.

The world is full of interactions you need to ‘learn’, for instance I always find myself pushing doors when really I should pull and vice versa. Having to read push or pull, is not a satisfying experience. Thus, interaction should be designed and become more intuitive, like the intuitive alarm clock I made.

Furthermore, I want to make sustainable, durable and emotionally durable interior product design, like for my extracurricular project Dear Kettle. I noticed that I throw away quite a lot, besides it’s cheaper to buy a new one then to have it be repaired. Therefore, products should be circular; easily disassembled and repaired, produced without any waste, the material should be durable or recycled, the product Fairtrade, and the design emotionally durable.

I absolutely love my Obag, not necessarily because it’s a beautiful design, but mostly because I got to choose the different parts and made it my own. This made me want to design for personalization as well, which was also incorporated in the Dear Kettle and the project Brave. I believe interior product design should fit in the life and to the personality of the inhabitants by personalization.

All brought together, I want to contribute to the world of luxury interior product design through incorporating circularity to better the world of materials and products, and through interactions to bring innovation and personalization to people’s home.